{"id":3963,"date":"2018-08-06T10:12:34","date_gmt":"2018-08-06T16:12:34","guid":{"rendered":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/?page_id=3963"},"modified":"2018-08-06T10:12:34","modified_gmt":"2018-08-06T16:12:34","slug":"fuentes-consultadas","status":"publish","type":"page","link":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/presentacion\/fuentes-consultadas\/","title":{"rendered":"Fuentes consultadas"},"content":{"rendered":"<p class=\"fuente-apa\">Alvarez, R. (2017). A Google Home le sale competencia: un &#8216;altavoz inteligente&#8217; basado en Raspberry Pi creado por&#8230; \u00bfGoogle?. <em>Alaka. <\/em>Recuperado de <a href=\"https:\/\/www.xataka.com\/makers\/a-google-home-le-sale-competencia-un-altavoz-inteligente-basado-en-raspberry-pi-creado-por-google\">https:\/\/www.xataka.com\/makers\/a-google-home-le-sale-competencia-un-altavoz-inteligente-basado-en-raspberry-pi-creado-por-google<\/a><\/p>\n<p class=\"fuente-apa\">Arduino, (2017). Disponible en instructables. Recuperado de\u00a0<a href=\"http:\/\/www.instructables.com\/tag\/type-id\/category-technology\/channel-arduino\/\">http:\/\/www.instructables.com\/tag\/type-id\/category-technology\/channel-arduino\/<\/a><\/p>\n<p class=\"fuente-apa\">Bhalla, G. (2011). Collaboration and co creation: new platforms for marketing\u00a0<em>and innovation<\/em>. USA: Springer.<\/p>\n<p class=\"fuente-apa\">Brenes, L. (2002). <em>Gesti\u00f3n de comercializaci\u00f3n.<\/em> San Jos\u00e9: EUNED.<\/p>\n<p class=\"fuente-apa\">Brenes, L., Berm\u00fadez, L. y Zumbado, R. (2012). Semiformalidad de la mipyme\u00a0en Costa Rica: su relaci\u00f3n con la competitividad y el desarrollo. <em>Cuadernos\u00a0<\/em><em>de Investigaci\u00f3n<\/em>, 4(1), 101-116.<\/p>\n<p class=\"fuente-apa\"><a href=\"https:\/\/hbr.org\/search?term=clayton+m.+christensen\">Clayton, M; Christensen<\/a>, M; Raynor, <a href=\"https:\/\/hbr.org\/search?term=rory+mcdonald\">R y McDonald<\/a>, R. diciembre (2015). \u00bfWhat Is Disruptive Innovation? <em>Harvard Business Review<\/em>. December. Recuperado de\u00a0<a href=\"https:\/\/hbr.org\/2015\/12\/what-is-disruptive-innovation\">https:\/\/hbr.org\/2015\/12\/what-is-disruptive-innovation<\/a><\/p>\n<p class=\"fuente-apa\">Cerqana (2017). Disponible en red creativa. Recuperado de \u00a0<a href=\"http:\/\/www.redcreactiva.org\/directorio\/cerqana-0\">http:\/\/www.redcreactiva.org\/directorio\/cerqana-0<\/a><\/p>\n<p class=\"fuente-apa\">Deloitte. 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San Jos\u00e9 Costa Rica: OCEX-UNED<\/p>\n<p class=\"fuente-apa\">Ianni, O. (2004). <em>La sociedad global<\/em>. M\u00e9xico: Siglo XXI.<\/p>\n<p class=\"fuente-apa\">Infogram (2017). \u201cSelfie\u201d Statics: 1 million.\u00a0Recuperado de:\u00a0 <a href=\"https:\/\/infogr.am\/selfie-statistics\">https:\/\/infogr.am\/selfie-statistics<\/a>\u00a1<\/p>\n<p class=\"fuente-apa\">Messina, C. (2016). Conersational Commerce. Recuperado de\u00a0<a href=\"https:\/\/blog.intercom.com\/podcast-chris-messina-on-conversational-commerce\/\">https:\/\/blog.intercom.com\/podcast-chris-messina-on-conversational-commerce\/<\/a><\/p>\n<p class=\"fuente-apa\">Nauert, R. (2017). Narcissism tied to social media. Psychcentral.\u00a0Recuperado de <a href=\"https:\/\/psychcentral.com\/news\/2016\/12\/05\/social-media-provides-forum-for-narcissistic-individuals-to-self-promote\/113460.html\">https:\/\/psychcentral.com\/news\/2016\/12\/05\/social-media-provides-forum-for-narcissistic-individuals-to-self-promote\/113460.html<\/a><\/p>\n<p class=\"fuente-apa\">Nextdoor. (2017). Nextdoor is the private social network for you neighborhood. <em>Discover your neighborhood<\/em>. Recuperado de <a href=\"https:\/\/nextdoor.com\/\">https:\/\/nextdoor.com\/<\/a><\/p>\n<p class=\"fuente-apa\">Nielsen. (2015). \u00bfDo body image perceptions and eating habits go hand in hand? We are what we eat. <em>Healthy eating trends around the world<\/em>.\u00a0 Recuperado de <a href=\"https:\/\/www.nielsen.com\/content\/dam\/nielsenglobal\/eu\/nielseninsights\/pdfs\/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-%20January%202015.pdf\">https:\/\/www.nielsen.com\/content\/dam\/nielsenglobal\/eu\/nielseninsights\/pdfs\/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-%20January%202015.pdf<\/a><\/p>\n<p class=\"fuente-apa\">Nielsen. (2015). Screen Wars. The Battle for Eye Space in a TV-Everywhere world. Recuperado de <a href=\"http:\/\/www.nielsen.com\/content\/dam\/corporate\/Italy\/reports\/2015\/Nielsen%20Global%20Digital%20Landscape%20Report%20March%202015.pdf\">http:\/\/www.nielsen.com\/content\/dam\/corporate\/Italy\/reports\/2015\/Nielsen%20Global%20Digital%20Landscape%20Report%20March%202015.pdf<\/a><\/p>\n<p class=\"fuente-apa\">Organizaci\u00f3n Mundial de la Salud (OMS) (2015). 10 datos sobre obesidad. Recuperado de <a href=\"http:\/\/www.who.int\/features\/factfiles\/obesity\/es\/\">http:\/\/www.who.int\/features\/factfiles\/obesity\/es\/<\/a><\/p>\n<p class=\"fuente-apa\">Orsi, J. (2013). <em>Practicing Law in the Sharing Economy: Helping People Build\u00a0<\/em><em>Cooperatives, Social Enterprise, and Local Sustainable Economies. <\/em>Chicago: American Bar Association Publishing.<\/p>\n<p class=\"fuente-apa\">Pareja, M. (14 de marzo 2015). Jurgen Klaric Neuromarketing y Comportamiento Humano (video).\u00a0Recuperado de\u00a0<a href=\"https:\/\/youtu.be\/I4vMCO-9f1E\">https:\/\/youtu.be\/I4vMCO-9f1E<\/a><\/p>\n<p class=\"fuente-apa\">Porter Novelli. (2015) Estudio de Interacci\u00f3n digital 2015. Recuperado de\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ey5_2Ea84OQ&amp;feature=youtu.be\">https:\/\/www.youtube.com\/watch?v=ey5_2Ea84OQ&amp;feature=youtu.be<\/a><\/p>\n<p class=\"fuente-apa\">Porter Novelli. (2015). 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Una arqueolog\u00eda de los cuerpos codificados. <i>Palabra Clave, 18 (3),<\/i> 676-700.<\/p>\n<p class=\"fuente-apa\">Murray, R.; Caulier-Grice J. y Mulgan, G. (2011). The open book of social innovation. The young foundation and Nesta.<\/p>\n<p class=\"fuente-apa\">Pampers. (2017) <i>Procter and Gamble<\/i>. Recuperado de <a href=\"http:\/\/www.pampers.com\/en-us\"><b>http:\/\/www.pampers.com\/en-us<\/b><\/a><\/p>\n<p class=\"fuente-apa\">Pine, J. (2016). Stage experiences or go extinct. Daily Digest. Recuperado de <a href=\"https:\/\/www.businessoffashion.co\"><b>https:\/\/www.businessoffashion.com\/articles\/opinion\/op-ed-stage-experiences-or-go-extinct<\/b><\/a><\/p>\n<p class=\"fuente-apa\">Phillips, A. (2016). A creator Project on Transmedia storytelling. 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Recuperado de <a href=\"https:\/\/www.forrester.com\/report\/Business+Architecture+2020+Evolving+To+Influence+Business+Strategy\/-\/E-RES95381\"><b>https:\/\/www.forrester.com\/report\/Business+Architecture+2020+Evolving+To+Influence+Business+Strategy\/-\/E-RES95381<\/b><\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"fuente-apa\">BBC. (2016). \u00bfQu\u00e9 son los chatbots, la nueva gran apuesta de Facebook? BBC Mundo. Recuperado de <a href=\"http:\/\/www.bbc.com\/mundo\/noticias\/2016\/04\/160412_tecnologia_chatbot_conversacion_con_bot_ap\"><b>http:\/\/www.bbc.com\/mundo\/noticias\/2016\/04\/160412_tecnologia_chatbot_conversacion_con_bot_ap<\/b><\/a><\/p>\n<p class=\"fuente-apa\">Best, R. (2016). \u201cWhy Fintech Will Drive Business Models of the Future\u201d. Recuperado de <a href=\"http:\/\/www.investopedia.com\/articles\/markets\/080716\/why-fintech-will-drive-business-models-future.asp\"><b>http:\/\/www.investopedia.com\/articles\/markets\/080716\/why-fintech-will-drive-business-models-future.asp<\/b><\/a><\/p>\n<p class=\"fuente-apa\">Bough, B. (2016). <i>Txt me: your phone has changed your life<\/i>. Texas: BonBella Books.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"fuente-apa\">Charara, S. (2017). The best wearable tech at CES 2017 . <i>Consumer electronics show feature<\/i>. Recuperado de <a href=\"http:\/\/www.wareable.com\/ces\/ces-2017-new-wearable-tech\"><b>http:\/\/www.wareable.com\/ces\/ces-2017-new-wearable-tech<\/b><\/a><\/p>\n<p class=\"fuente-apa\">CISCO. (2011). Internet of things history. Cisco Internet Business Solutions Group. Recuperado de <a href=\"http:\/\/www.postscapes.com\/internet-of-things-history\/\"><b>http:\/\/www.postscapes.com\/internet-of-things-history\/<\/b><\/a><\/p>\n<p>Cordero, C. (2016). Alibaba recibe a empresas ticas con 50% de descuento anual. El Financiero. Tecnolog\u00eda. 23 de mayo de 2016. Recuperado de <a href=\"https:\/\/www.elfinancierocr.com\/tecnologia\/alibaba-recibe-a-empresas-ticas-con-50-de-descuento-anual\/QYBN4PCC6VBK3NDUMHLBJ2Q6SM\/story\/\"><b>http:\/\/www.elfinancierocr.com\/tecnologia\/Alibaba-Procomercomercio_electronico_0_962303766.html<\/b><\/a><\/p>\n<p class=\"fuente-apa\">ebayinc. (2017). Our History. <i>Company Information.<\/i> Recuperado de http:\/\/apple-history.com\/iphone_3g<\/p>\n<p class=\"fuente-apa\">Facebook. (2017). Facebook Newsroom. Recuperado de <a href=\"http:\/\/newsroom.fb.com\/company-info\/\"><b>http:\/\/newsroom.fb.com\/company-info\/<\/b><\/a><\/p>\n<p class=\"fuente-apa\">Goodwin, T. (2016). Microsoft Windows 10 Shines a Light on the Future of Advertising. Recuperado de <a href=\"http:\/\/adage.com\/article\/digitalnext\/microsoft-shines-a-light-future-advertising\/299749\/\"><b>http:\/\/adage.com\/article\/digitalnext\/microsoft-shines-a-light-future-advertising\/299749\/<\/b><\/a><\/p>\n<p class=\"fuente-apa\">Google, (2017). Empiece a analizar el tr\u00e1fico de su sitio en tres pasos. P\u00e1gina principal de Google Analytics. Recuperado de <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0%22%20%5Cl%20%22provision\/SignUp\/\"><b>https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/<\/b><\/a><\/p>\n<p class=\"fuente-apa\">Google profile. (2017). Meet the artist who photographed the world without leaving home. 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Mortality and global health estimates- Global Health Observatory (GHO) data. <em>WHO.<\/em> Recuperado de\u00a0 <a href=\"http:\/\/www.who.int\/gho\/mortality_burden_disease\/en\/\">http:\/\/www.who.int\/gho\/mortality_burden_disease\/en\/<\/a><\/p>\n<p class=\"fuente-apa\">Yummy Cooks. (2017). Un Mundo de Comida \u00danica. <em>Yummy Cooks.<\/em> Recuperado de <a href=\"https:\/\/www.yummycooks.com\/\">https:\/\/www.yummycooks.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alvarez, R. (2017). A Google Home le sale competencia: un &#8216;altavoz inteligente&#8217; basado en Raspberry Pi creado por&#8230; \u00bfGoogle?. Alaka. Recuperado de https:\/\/www.xataka.com\/makers\/a-google-home-le-sale-competencia-un-altavoz-inteligente-basado-en-raspberry-pi-creado-por-google Arduino, (2017). Disponible en instructables. Recuperado de\u00a0http:\/\/www.instructables.com\/tag\/type-id\/category-technology\/channel-arduino\/&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2785,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3963","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/pages\/3963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/comments?post=3963"}],"version-history":[{"count":2,"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/pages\/3963\/revisions"}],"predecessor-version":[{"id":3965,"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/pages\/3963\/revisions\/3965"}],"up":[{"embeddable":true,"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/pages\/2785"}],"wp:attachment":[{"href":"https:\/\/multimedia.uned.ac.cr\/pem\/mercadeo_digital\/wp-json\/wp\/v2\/media?parent=3963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}